Insights

Why AI is creating a sales and marketing love-in

As AI takes over more of the routine work of selling, the result won’t be less need for marketing – the prediction is that it will be much more…

Welcome to our new regular update on everything related to marketing that gets deals, well, over the line.

B2B content is changing. It’s no longer enough to focus on top-of-the-funnel. That just does not cut it in today’s highly competitive, uncertain business environment. Marketing leaders who understand where they can make an impact, and how they can partner with sales teams on content campaigns, will demonstrate their value more clearly.

Result from our pulse survey conducted at Ignite 2026. 151 completed responses.

Grounded, the specialist B2B marketing agency that helps marketers deliver commercial impact, today announced that Rob and James have joined its management team during a transformative year for the agency.