Grounded approach
Grounded creates sales driven campaigns and content, developing proprietary research that we transform into sales narratives, and diagnostic content to power demand gen, events and sales conversations.
Our services
The traditional B2B marketing toolkit often doesn’t deliver on its promise. Output from activities such as thought leadership and sales enablement is too generic, and not strongly enough connected to commercial reality. These campaigns work in theory, but in practice fall at the last hurdle.
Grounded is different. We start by understanding the nature of the client conversation, as well as your wider business priorities. Our diagnosis gets to the heart of these challenges, and proposes a combined set of solutions that use the power of insight to ignite change and make a tangible commercial impact.
Our story
Grounded was set up to fill a significant gap in the B2B marketing industry. We saw that marketing leaders were under pressure to demonstrate commercial returns, but often lacked the insight, tools and commercial confidence advice to make this a reality. Activities like thought leadership were too academic and focused on the top of the funnel, while sales enablement was too geared towards training, product sheets and transactional conversations.
Our senior team
Helen Kensett
Stephen Godson
Rob Mitchell
James Watson