Our work
We work with leading B2B brands that have complex sales cycles and high-value products and services designed for enterprise clients. Our clients are typically marketing leaders who are looking to partner more effectively with sales and drive meaningful commercial impact through their campaigns.
KellyOCG: Talent Acquisition Maturity
Overview
Talent Acquisition professionals were navigating seismic disruption – AI, the new world of work, shifting workforce expectations. KellyOCG needed a way to open meaningful conversations with senior TA leaders and position themselves as a strategic partner, not just a vendor.
The playbook
We interviewed 100 senior TA professionals and built a proprietary TA Maturity Framework spanning 12 talent acquisition focus areas. The framework gave KellyOCG something no competitor had: a credible, data-backed lens through which to view a customer’s maturity and priorities.
The framework was brought to life through an interactive assessment tool, enabling sales reps to benchmark a customer’s talent acquisition maturity in real time during conversations. The tool replaced a traditional pitch with a diagnostic dialogue – shifting the dynamic from selling to advising.
Bottomline: The future of Competitive Advantage in payments
Overview
Bottomline needed a flagship annual research programme that could anchor their presence in the market, generate leads, and give their sales teams a credible, data-backed reason to engage priority prospects across the payments and banking sector. Now in its fifth consecutive year, the Future of Banking & Payments Report has become the central pillar of Bottomline’s sales enablement programme.
The playbook
The benchmarking survey captures rich industry data from hundreds of named banks, identifying a small group of leaders — the Payment Pioneers — who are outperforming peers across the areas that matter most. The Pioneer messaging gives the narrative a sharp commercial edge: rather than reporting on the state of the industry, it tells the story of what the best are doing differently and what it takes to join them.
The research powers a full multi-channel activation. The comprehensive report is used as a gated asset by sales teams to generate hundreds of qualified leads, and shared directly with priority prospects as a conversation opener.
The findings anchor Bottomline’s presence at SIBOS, the payments industry’s flagship global event, and are amplified through relevant trade media. Sales teams use one-pagers, infographics and executive summaries to engage accounts at every stage of the funnel. The programme is now being extended to additional teams across the organisation.
Autodesk: The Blueprint of an AI Leader
Overview
Autodesk’s flagship annual research, The State of Design & Make, contained thousands of data points but needed a sharper commercial narrative for ABM and sales teams to use with key accounts globally.
The playbook
Analysis of the dataset identified a cohort of AI leaders significantly outperforming their peers: 34% better digital transformation performance, 31% greater future preparedness, and 24% higher growth prospects. These margins gave us the metrics to build a blueprint – a clear, credible picture of what AI leadership looks like in practice.
The insight was packaged into a Mini Report and Infographic, both framed around the Blueprint of an AI Leader narrative. These assets gave Autodesk’s ABM and sales organisation a structured framework and a rolling content calendar — both static and interactive — to carry into key account conversations as part of a global ABM initiative.
TeamViewer: Industry Connectivity Benchmark
Overview
TeamViewer needed to bring to life a major research study examining 500 industry leaders across multiple sectors – and turn it into something 80 global sales reps could confidently use in customer and prospect conversations.
The playbook
The research revealed a significant performance gap between connectivity leaders and laggards, with a striking commercial punchline: improving from “good” to “excellent” connectivity could increase financial performance by 18%. The leader/laggard story gave sales a data-backed reason to open conversations about where customers currently sat on the spectrum.
The data was transformed into an interactive storyteller and dashboard, allowing sales reps to walk customers through the research narrative and benchmark their own connectivity position in real time. The tool made a complex research study instantly accessible and actionable for a distributed global sales force.
Autodesk: Crossing the Chasm to Digital Maturity
Overview
Autodesk needed a distinctive, data-backed narrative to address the barriers manufacturers face in committing to digital investment – using industry insight to demonstrate their understanding of digital maturity and give sales teams the tools to benchmark customers and lead AI-readiness discussions.
The playbook
A survey of 250 global manufacturers mirroring Autodesk’s target audience identified a small group pulling decisively ahead. We called them Pathfinders. They treat transformation as business-critical, with clear roadmaps, strong data and change governance, and proactive investment in skills. Their story gave Autodesk a compelling commercial narrative grounded in peer comparison rather than vendor claims.
The research powered a diagnostic tool equipping sales teams to benchmark a customer’s digital maturity, surface performance gaps, and lead AI-readiness discussions in real time. Campaign assets – a report and infographic – drove inbound traffic and engagement, while the diagnostic gave sales a structured, insight-led entry point into deeper commercial conversations with priority accounts.
Autodesk: The AI gap
Overview
Autodesk needed a compelling way to dramatise the performance gap between organisations using AI effectively and those falling behind — and turn it into a commercial tool for greenfield campaigns across AEC, D&M and Digital Factory audiences.
The playbook
Data from Autodesk’s State of Design & Make survey showed that organisations applying AI effectively were outperforming peers across five dimensions of the modern digital factory. The gap wasn’t marginal — it was structural, measurable, and consequential. That made it a powerful conversation starter: one that made inaction feel costly rather than safe.
Grounded developed an interactive storyteller and benchmark tool that immersed the audience in the data, including a live feature allowing users to compare their AI maturity against peers in real time. Designed to be used directly in sales conversations, the tool turned insight into a shared moment of discovery between rep and prospect — shifting the dynamic from pitch to provocation.
Autodesk: The Connectivity Advantage (Manufacturing)
Overview
Autodesk needed to build a compelling sales narrative around the advantages of being more connected across design, make and operate — using digital transformation data to support meaningful executive conversations and tie directly into their new platform and connectivity narrative.
The playbook
Using the Digital Readiness Evaluation as a survey tool, deployed via The Manufacturer with a guaranteed 100+ completions, the data revealed where manufacturers stood on the connectivity spectrum and what separated leaders from the rest. The findings gave Autodesk a fresh, proprietary angle to anchor their platform story in real market evidence rather than product messaging.
The data was analysed and shaped into a new narrative, being developed into a suite of sales and marketing assets: a mini report, infographic, and plottable interactive — all designed to give sales teams the material to open and deepen executive-level conversations around connectivity and competitive advantage.
