Industry Leaders Rob Mitchell and James Watson Join Grounded Management Team

London, UK — June 2026 – Grounded, the specialist B2B marketing agency that helps marketers deliver commercial impact, today announced that Rob and James have joined its management team during a transformative year for the agency.

The pair who built and sold their research business to The FT in 2022 and subsequently were CEO and COO until they left in 2025, are a natural fit with Grounded’s approach: marketing led, sales enabled playbooks that combine original research and insight-backed narratives to drive commercial results for B2B and technology brands. Grounded already works with leading names including Thales, Autodesk, TeamViewer, KellyOCG, Bottomline and S&P.

Helen Kensett, founder of Grounded commented: “I am overjoyed to share that Rob and James have joined the management team during this transformative year. With our sharp focus on using data and evidence to create programmes for technology brands, the fit was obvious. In this new era of marketing, we have the thinkers, the technology – and the appetite!”

Rob and James added “We are delighted to be joining the Grounded management team at this important stage in the company’s development. In our B2B marketing and thought leadership work, we constantly see the need for research and content that does more than build brand – it also drives sales conversations. This is becoming essential and Grounded is in an ideal position to help B2B marketing teams realise this goal.”

About Grounded

Grounded is a specialist agency that helps marketing make a sales impact. Through marketing led, sales enabled playbooks.

Media Contact: Julieta Holleveot julieta.hollevoet@thinkgrounded.com